Freelance Copywriters in London

The role of copywriter has always covered both print and digital, but it has evolved quickly in recent years. With AI now acting as an editorial assistant, copywriting increasingly overlaps with content design and UX design, especially for digital products and services. Modern copywriters are also required to think about content management, structure and scalability, crafting language that works across platforms while staying relevant, human and useful. Crucially, the role continues to go beyond writing well, requiring copywriters to understand the audience, the context and what will genuinely encourage someone to keep reading or take the next step.