Photo: PR Newswire
Sharing announcements with verified journalists, news desks, and digital syndication networks is an invaluable service for many small businesses.
There is a wide choice of press release distribution services in the UK, many of which offer different combinations of media reach, audience targeting, editorial support, pricing, and performance reporting. If you’re a freelancer or small business owner looking to share your news with a wider audience, you can explore our list of UK-focused providers below.
PR Newswire UK
Among the best known UK distribution services, PR Newswire distributes press releases to journalists, newsrooms and websites, as well as industry-specific audiences in both the UK and overseas. Businesses have the power to target releases by location or sector, along with adding images, videos and infographics, and access reporting tools for measuring reach and engagement. For extra peace of mind, every release is also reviewed by an editorial team, and reliability is further enhanced by specialist guidance on tagging and SEO. As such a renowned brand name in the world of news, its main selling point is certainly its large and well-established global distribution network. From GBP 600 per release
Pressat
Pressat delivers a more hands-on approach to media targeting, combined with flexible pay-as-you-go and subscription options. Releases are shared with journalists, editors, bloggers, influencers and news desks in Britain and abroad, and can be targeted based on industry, location and journalists’ previous coverage. Also included in its core packages are multimedia, social media distribution, permanent newsroom hosting and performance analytics. Every submission is handled by an in-house editor, who selects relevant media contacts, rather than simply sending each story to the same general list. From GBP 110 per release
Meltwater UK
Self-styled as a one-stop solution for news disseminators, Meltwater provides press release distribution service as part of its more extensive media relations and intelligence platform. Companies can generate their releases and media lists, and send customised pitches to the right journalists as well as newswire distribution using Meltwater’s collaboration with GlobeNewswire. Then, they can track their engagement, media coverage, public sentiment and share of voice using real-time notifications, dashboarding and reporting features. Meltwater also integrates media monitoring with social media listening and artificial intelligence analysis, helping organisations measure how well their news coverage is perceived on various channels. From GBP 8000 per year